Biografia do Palestrante:
Amanda Brum is ANBIMA’s Executive Manager, being responsible for the Association’s Relationship with its Members and for the Communication and Marketing areas. She joined ANBIMA in 2014. In 2022, Amanda also assumed the position of Communication & Social Media Committee Chair of IIFA, The International Investment Fund Association. Amanda has been working in the financial market since 1998, when she started her career as an economics reporter, having worked for companies such as Broadcast and Agência Estado. In 2005, she left the newsroom to dedicate herself to corporate communication, always focusing on capital market companies. Amanda already served organizations such as Credit Suisse, Sadia, Cosan, Hypermarcas, AmBev, Kraft Foods and Starbucks at agencies such as Weber Shandwick and Grupo Máquina. She was also the Communication and Marketing Manager at BTG Pactual. Amanda graduated in journalism from Universidade Metodista de São Paulo (Methodist University of São Paulo). She has a specialization degree from the University of Navarra (Spain) and a postgraduate degree from Pontifícia Universidade Católica de São Paulo (Pontifical Catholic University of São Paulo).
Agenda do Palestrante:
Amanda Brum, Brunna Jahn, Fernando Alonso, Paula Sayão
Exclusivo para ingressos: Experiência completa de mercado | Experiência executiva
Os finfluencers
(influenciadores de finanças) vieram para ficar e o mercado enxerga cada vez
mais valor nestes atores. Muitos deles têm parcerias com instituições
financeiras, que juntam forças para alcançar mais pessoas e diferentes
públicos. Neste curto, mas intenso, tempo de atuação, já é possível fazer um
balanço. O que dá certo no marketing de influência e o que flopa?
Shall we talk about
influencer marketing? Swipe up!
Exclusive for tickets: Full market experience | Executive experience
Finfluencers (finance
influencers) are here to stay, and the market sees increasingly more value in
these players. Many of of them have partnerships with financial
institutions, which join forces to reach more people and different audiences.
In this short but intense time that finfluencers have been active, it’s already
possible to grade their performance. What works in influencer marketing, and
what fails?
Amanda Brum, Bea Aguillar, Charles Mendlowicz, Nath Finanças
Exclusivo para ingressos: Experiência completa de mercado | Experiência executiva
Multiplicadores de
educação financeira, os finfluencers falam com mais de 165 milhões de segiudores e
ocupam um lugar estratégico na cadeia de distribuição de investimentos. O que
esses produtores de conteúdo enxergam de oportunidades e desafios para as
empresas que lidam com investimentos e tentam conquistar os seguidores que já
caíram na rede que eles construíram?
Face to face with finfluencers: What’s the deal with this?
Exclusive for tickets: Full market experience | Executive experience
As multipliers of financial education, finfluencers speak to more than 165 million followers and hold a strategic place in the investment distribution chain. What do these content producers see as opportunities and challenges for companies that deal with investments and try to win over followers who have already fallen into the net they’ve built?