Patrícia Oliveira-Silva

Biografia do Palestrante:

With a career in Neurosciences, she has led international research projects funded by national and international agencies and invested in a strong commitment with industry partners. Her cross-disciplinary research focuses on consumer behavior and the role of empathy and explores how neuroscientific research can foster a deeper understanding of the mechanisms behind decision-making. She emphasizes the importance of literacy in promoting transformational change in consumer behavior, advocating for informed choices that can lead to more sustainable and socially responsible consumption patterns.